RUCKUS / Big brands
For big brands.
You already work with creators one way: a brief, a creator who produces, a paid post with a disclosure. RUCKUS runs the same thing with two changes. A network posts instead of one face, and you pay per verified view on top of the production. Your money stays in your own organization.
What a brand buys.
Four products, one machine underneath: your brief, our network, a review queue with reasons, and a report every Friday.
| Product | What you get | What it costs |
|---|---|---|
| The launch-week package | Originals produced with streamers from the network, your source pack cut into hundreds of clips, the network posting across TikTok, Reels, Shorts and X for the launch fortnight, the report | A pot of $25,000 to $100,000 in your own organization, the 20% fee, production quoted per job, and a pod for the season |
| The brand pod | An editor and a reviewer who learn your voice, a monthly source pack cut and posted, the Friday report | From $5,000 a month, plus the fee on each month's pot |
| A production with a streamer | A series with a streamer from the network as the face, produced by RUCKUS as a studio, distributed by the network | Production quoted per series, plus the fee on the pot |
| A straight campaign | Your own footage, our brief and rules, the review queue, the report | A pot of $10,000 and up, the 20% fee |
The fee is 20% of the approved budget, invoiced separately before work starts and never taken from the pot, with no RUCKUS commission deducted from creator rewards; platform creator fees can still apply. The price sheet and the calculator →
What is different about a RUCKUS campaign.
Each of these is a term of the deal, written into the brief and checked in the report.
- You fund your own pot. Your finance team sees every dollar, your legal team sees every rule, and you can stop the campaign without asking anyone.
- The fee is a line you can see. 20%, invoiced separately. Nothing is buried in the CPM, so the rate you set is the rate the clipper earns.
- Two lanes in one campaign. Your own footage cut by the network, and originals in the network's own voice priced as UGC. The brief sets the split; the report shows which lane earned.
- The hook test in the first 48 hours. Ten hooks go out with the launch push; the caps go up on the three that travel and the rest are retired.
- A code per clipper. A promo code for every poster turns views into sales you can count; the report carries both numbers.
- The verified tier. Your campaign goes first to clippers with a clean record on past campaigns. Their reward is priority, never a cut of anyone's payout. On the platform this is an application-only campaign, and a brand can add pre-approval, where the raw file is reviewed before it is posted.
- Disclosure inside every clip, at the start, checked at day 14 and day 30, so your legal team can approve the campaign and prove it stayed compliant.
- The source pack and the footage letter. Nothing outside the pack gets cut. Your IP and everyone else's stay clean.
- The Friday report, bad news first. Views at fixed days, the platform's decision per clip, liveness, disclosure, the code count. A document you can put in front of your director.
- The heat sheet. The census shows which servers are growing this week, and the review queue shows which streamers' clips are rising as campaigns run. A brand books the season while the phase is on, as a production with that streamer, produced and paid by RUCKUS. RUCKUS never books a streamer for a brand and takes no share of a creator's own deals.
The seasons.
Four dates a brand plans a quarter around, and the first one is the largest launch of the decade.
- Launch week19 November 2026
GTA 6 reaches consoles. Every feed is full of it for two months, and the audience brands want is in one place every night. Sold in October, briefs ready by 11 November.
- Black Friday27 November 2026
Launch week runs straight into it. The same network, the same brief, a second pot with the holiday offer.
- The holidaysDecember
The weeks new players look for a server and new customers look for a deal. The brand pod's first full month.
- The January dropJanuary 2027
The quiet month everyone else skips, priced from what the launch taught us.
Not affiliated with or endorsed by Rockstar Games or Take-Two Interactive. Brand money never goes on GTA gameplay footage; a brand rides the launch through the streamers' own broadcasts and reactions, originals in the network's own voice, and launch-night events.
Which brands fit.
Categories that already buy creator reach and whose customers are on the feeds the network posts to.
| Category | Why launch week fits | The first campaign |
|---|---|---|
| Energy drinks and hydration | The category that already sponsors every streamer; launch nights are long | Originals with the streamers you already pay, plus the network |
| Peripherals, headsets, chairs, PC builders | Launch week is your Black Friday | Your product footage cut by the network, codes per clipper |
| VPNs, security and privacy apps | You buy creator reach by the million and measure it | A straight campaign with the code column in the report |
| Fast food and delivery | Launch night is a delivery night | A launch-week package with a regional offer |
| Telecom and mobile | Young audiences, seasonal offers | The launch-week package into the holidays |
| Music labels and artists | The biggest clipping buyers today; drops timed to the launch and the holidays | Performance and interview footage cut for the communities that repost it |
| Streaming platforms and creator tools | You want the streamers, and the streamers are in the network | A production with a streamer as the face |
| Streetwear and apparel | Drops and codes | Originals in the network's voice, codes per clipper |
Not on the list, ever: gambling and casino, crypto and trading, alcohol, vapes and tobacco, and anything aimed at minors. The network is 18 and over on its own word, and its audiences are not.
From this page to a live campaign.
- The form belowToday
What you sell, the season you want and a budget range. You hear back within a day.
- The one-page planWithin two days
The pot, the two lanes, the rate and the cap, the hooks and the dates, on one page. No call needed to get a price.
- The paperA few days
The one-page agreement, the footage letter for your footage, the fee invoice, and your Content Rewards organization with your card on it.
- The launch pushDay one
The brief to the whole network at once, the hook test, the review queue read from hour one.
- Month twoAfter the first report
The pod, priced from what month one taught us.
Brands ask.
How are the views verified?
Content Rewards pulls views from each platform's own API and applies the campaign's minimum and cap. RUCKUS reviews every clip before it earns, checks liveness and disclosure at day 14 and day 30, and reports the platform's decision per clip. Public views and payable views are two different numbers, and the report shows both.
Is it brand-safe?
The source pack decides what gets cut, the rules live in the campaign's own fields, every clip carries its disclosure inside the content, and a clip that breaks a rule is denied with the reason. The rules page lists every denial reason. Nothing leaked, nothing pre-release, no other creator's footage.
Do you hold our budget?
No. You fund the campaign in your own Content Rewards organization with your own card and your own cancel button. The fee is a separate invoice, paid before we configure anything.
Can our streamer be the face?
Yes, as a RUCKUS production: the streamer is cast and paid by RUCKUS as a contractor for a defined work product, and the network distributes the cuts. RUCKUS does not book streamers for brands and takes no share of a creator's own deals.
What is the minimum?
Campaigns start at $3,000; launch-week packages start at a $25,000 pot. The platform itself allows $1,000, and a pot that small cannot pay a network.
How fast can we be live?
The plan within two days of the form, the paper in a few days, then the platform's own set-up. A launch-week campaign needs its brief ready by 11 November.
Ask for the one-page plan.
Three fields and a budget range. You get the plan within two days, with a price on it.
Run a campaign on your own account.
Your budget, your cap, your cancel button. Our brief, our clippers, our review queue, and a report of what happened.