RUCKUS publishes rates and terms and never outcomes. This is why.
The three that fail
| The claim | What checking found |
|---|---|
| "A Streamer University campaign produced 177.6 million views" | No source, and the figures inside the case study do not add up to its own total |
| "GTA 6 UGC will make millionaires" | Disclaimed by the outlet that published it |
| Earnings figures in recruiting Discords | Unaudited, unsourced, and in the one major investigation that named an individual clipper, that clipper had earned $600 |
The two worth knowing
Approval rates. On a live $85,000 campaign, 41% of submissions were approved, and the campaign paid out about $1.88 per participating creator on average. Most clips do not clear the bar, and a payout divided across everyone who tried is small. That is the honest shape of the work, and it is why RUCKUS recruits without a cap and lets review set the quality.
Posted rates versus paid rates. One network publishes a $0.20 maximum per 1,000 views and paid $0.08 to $0.10 in practice, because rejected clips and clips under the minimum pay nothing. A posted rate is a ceiling, not an average.
Why the arithmetic fails so often
Most clipping case studies add public views to payable views. Public views are what a platform shows under a post. Payable views are the ones the campaign counted after the minimum, the caps, the moderation and the fraud voids. They answer different questions, and a report that blends them will always look better than the campaign was. Every RUCKUS report keeps them in separate columns.
What RUCKUS says instead
- The rate per 1,000 views, the per-video cap and the minimum, in the platform's own fields.
- The platform's fees, about 20% of gross, and our fee, 20% on a separate invoice.
- The approval rate, the voided views and the cost per 1,000 payable views, after the campaign, in the report.
- No client list and no case study, said plainly, until there is a real one.
FAQ
Are you saying clipping does not pay?
We are saying nobody should quote a number they did not measure. Campaign budgets are real, rates are posted, and the report shows what a specific campaign paid.
Where do the two real numbers come from?
From live campaign pages and a network's own published payout data, collected in the studio's reference material on 10 September 2026, and from the investigation that named a clipper's $600.
Will you publish RUCKUS's own approval rates?
Yes, per campaign, in the buyer's report, and in aggregate on this site once there are enough campaigns for the aggregate to mean something.
